It’s not about monologic, one way communication of media content. We now are living in a dialogic media landscape. As the term ‘dialogic’ suggests, ‘new’ media is about an interactive, two way communication.
We are encouraged to ‘join the conversation’ by liking, sharing, commenting and posting. Even institutionalised/ traditional media has been required to adapt to the participatory culture of the internet. We can now tweet our remarks of the Q &A panel or even leave a comment on TIME magazine’s Facebook page.
The internet is the first medium in history that allows us to form groups, broadcast and converse all at the same time! (Shirkey, 2009)
This interaction is key to the dialogic media landscape. For example LinkedIn allows members to endorse skills of their connections or post a recommendation. Together with posts, endorsements, follows and recommendations a LinkedIn profile can be generated.
Further, on LinkedIn members have the power to connect to ideas, companies , people and professional groups. By following, joining , sharing a virtual community is formed.
LinkedIn now allows any member to publish material on their professional publishing platform. (Hall, 2014) So now anyone can post up their ideas for their connections to see.
Every click, status update, comment or view is generating content. After all now we are prousers in the online media landscape.
breakthroughthescreen 